BOOTH TYPES
Peninsula Booth Displays
Overview
What Makes Peninsula Displays Booths Different
Peninsula booths generally begin at 20′ x 20′ and increase in size from there. The primary difference between a peninsula and an island is whether the booth is connected on one side — a peninsula shares one wall with a neighboring exhibitor, while an island stands free on all four.
Because peninsulas sit at the end of an aisle with three open, walkable sides, they command significantly more attention than a linear booth without carrying the full show-management rules and pricing of a true island. This makes them one of the most cost-effective ways to project a premium brand presence.
Show organizers apply specific rules to peninsula placement — including sight-line restrictions on the shared back wall — that our design team accounts for from day one so your build ships to spec.
SIZES
Configuration Options
20' x 20'
(Starting Point)
The most common peninsula configuration. Three open sides, one back wall, and enough footprint for a demo area, meeting zone, and reception counter.
20' x 30'
(Expanded)
More room for product zones, semi-private meeting rooms, and taller hanging signage to draw eyes across the show floor.
30' x 30'
(Premium)
A commanding presence that rivals many island booths — ideal for brands with a large product line or high-touch sales process.
30' x 40'+
(Large Format)
Multi-zone layouts with theaters, hospitality lounges, and multiple simultaneous demos. Available up to roughly 3,000 sq ft.
BEST FOR
Who Should Choose This Booth
Brands Ready to Level Up
Moving beyond a linear booth and want three-sided visibility without full island pricing.
High-Traffic Demos
The open corners create natural entry points, ideal for live product demonstrations.
End-of-Aisle Advantage
Peninsulas own the aisle intersection — attendees see you from three directions at once.
What You Get With Every Booth Display
- Three open, walkable sides for maximum foot traffic
- Tall back wall with dramatic branding and signage
- Hanging sign compliant with show rules for aisle visibility
- Multiple product demo stations
- Semi-private meeting or conference areas
- Reception and lead-capture counters
- Integrated AV: video walls, monitors, and sound
- Custom flooring and dramatic lighting design
